Craft beer revolution trickles down to South America

Think of Latin American alcohol and you are likely to think of wine and spirits.

Mexico has its tequila, Cuba has rum, Brazilians drink caipirinhas and in Peru they make pisco. In Chile and Argentina, the tipple of choice is often a cabernet sauvignon or a malbec.

You are less likely to think of craft beer.

But slowly, surely, the beer revolution that is so well established in northern Europe and North America is starting to trickle southwards.

Get a Complete Research & Forecast of Beer Industry at : https://goo.gl/dzx7Eb

Across Latin America, small breweries are opening up, offering alternatives to the mass-produced brands of lagers.

These emerging microbreweries account for only a tiny fraction of overall beer sales, but that fraction is expanding quickly.

"Sales of craft beer in Latin America are growing at between 20% and 40% a year, depending on which country you're in," says Daniel Trivelli, president of Copa Cervezas de America, one of the region's biggest craft beer contests.

"Here in Chile, sales are growing at 25% and craft beers have around 2% of the overall beer market. We have around 250 craft beer breweries here, producing around 1,500 different beers."

Traditionally, Latin Americans have tended to drink light low-alcohol lagers, in part due to the hot climate across much of the region.

But that is starting to change as people acquire a taste for stronger, more complex brews.

"In Brazil, despite its economic crisis, craft beer sales are growing at 40%," Mr Trivelli says.

"They still represent only around 0.8% of all beer sales but in a country of 220 million people who consume 69 litres of beer per capita each year that's still significant."

Brazilian brewers are also starting to experiment with their country's dazzling array of tropical fruits.

"The Brazilians could take over the world in beer if they use their unique ingredients," says Kristen England, a US beer expert and a judge at the recent Copa Cervezas de America contest staged in Chile.

"The Brazilians have fruits we've never heard of in the US."

Fernanda Meybom, a Brazilian beer sommelier, says some Brazilian brewers age their beers in barrels previously used to store cachaca, the powerful sugar-cane spirit which forms the basis of the country's national cocktail, the caipirinha.

"It gives the beer a unique taste," she says. "Of course, in Brazil we're more famous for our cachaca and caipirinha than our beer, but there's room for everyone. You can make a really good craft beer using traditional Brazilian elements."And it is not just the Brazilians who are experimenting.

Read more at : http://www.bbc.com/news/world-latin-america-37607727

7 lessons learned from Heineken to woo consumers

According to data provided by Allied Market Research the global market for Beer reach the figure of 688,400 million dollars in 2020 with an annual growth of 6%. Figures that left more than clear that this drink like. And much.

Get a complete research and forecast of Beer Industry at: https://goo.gl/dzx7Eb

"Over the past five years , beer consumption globally has remained more or less at the same level but what if it has increased the number of brands that are drunk , " said Frank Amorese, media director of Heineken in U.S.

This puts us in a scenario in which differentiation is the only key to position ourselves in the best possible way in the top of mind of the consumer. And if anyone knows about this it is precisely Heineken.

The company is committed to specific social causes in their advertising and production of such spots it allows the brand to really know the interests of their target not only on television but with an eye to expanding its reach into mobile.

Heineken has been working for over two years with SocialCode in the application of knowledge from the social advertising to develop a strategy based on the interests of your audience. A combination of first - hand data from third that let you keep track of all consumers who have seen their ads and ended up buying beer.

A strategy that seems that is working quite well and then we offer eight lessons we have learned from the company gathered by dmnews.com .

1. The ROI is ROI

Something as simple as that if we want to get a return on investment we will have to invest. Not enough to observe the CPM and metrics of the media. We must go for a measure and adapted investment but do not expect to receive anything if we are not investing in it.

2. You have to know where we move

As we have seen Heineken has optimized its ads focus on social commitment , tastes and actions but realized that there was a correlation between engagement and sales generated. Therefore they have focused their efforts on optimizing their reach .

We must ensure that not only do good and creative advertising but the call to action is clear and concise.

3. Understand your consumers

Heineken have a kind of Decalogue always check before launching any announcement to whether it meets the requirements expected of your advertising. Storytelling, easy identification of the mark or creativity are some of the fundamental pillars.

4. Do not bet on the same creativity worldwide

The fact that we want our ads to be seen around the world does not mean we should show the same ads on all sites. Adapt global creatives to different local markets according to their cultures is vital.

5. Agility and without fear of error

The social scene is constantly changing so our brand must be willing to do it too. Here agility and speed in social networks are fundamental not only to practice active listening consumers and respond to their needs, but to control the competition .

Never be afraid to try new things because you have to take risks to not be left behind. This is one of the prices of innovation and error (within assumable parameters) has to be seen as a learning process.

Read More at : http://www.marketingdirecto.com/marketing-general/marketing/7-lecciones-aprendidas-heineken-conquistar-consumidores

European Beer Market Quenches the Thirst of Drinkers Worldwide

European beer brands are banking on more sales in 2016. Brands here are eyed by Asian companies who want to have their fair share.

Europe is definitely a fascinating destination Besides multiple cultures, influences and languages, one of the greatest aspects of this old continent is; people here enjoy drinking. European simply love beer! While each country in the region has their national beer some of the most exciting ones include Guinness (Dublin), Heineken (Amsterdam) and Tuborg (Copenhagen). Research analysts at Allied Market Research assessing the industry share and size, consumption volume, growth rate and opportunities indicate that the alcoholic drink dates back to the period when monks preferred brewing their own beer and were permitted to sell it to the public directly. Beer were then stored in cellars and under the courtyards. Shade of the chestnut trees kept the beer cool.

Brands Sell More Beer than Ever

The market shares of few beer companies rose to a record high. Truly, many good factors have finally converged in for the most popular brand, Heineken. Sale of this brand remain high in different regions including Eastern Europe. The brand has been focusing on the underlying trading environment across different countries. They have learnt the hard way when it comes to generating currency in the beer market.

Read More at:  https://goo.gl/v286EL

The Entire World Seems Thirsty for Europe’s Beer     

When it comes to beer, Europe preserves a rich culture and repute. The region has won many customers worldwide. One of the renowned brands, Heineken shot to fame when it sold over 200 brands over 200 brands across 179 nations in Europe. The continent holds significance as an expert backed by a long-standing culture of beer production. Countries such as Czech Republic, United Kingdom, Belgium and Germany are known for producing world’s finest beer.

Japanese Beer Buys Growth in European Countries

Few large brewing companies are believed to have invested in beer brands as well as manufacturing units in Europe. In a recent incident Japan’s famous brewery Asahi is said to have made a generous investment of EUR 2.55 billion in two beer brands Grolsch and Peroni. The deal also includes a manufacturing unit from AB InBev. The world’s favoured brewing brand AB InBev, has put both the brands for sale as an initiative to receive the consent of competitive authorities globally for its collaboration with SAB Miller, considered as world’s second – largest beer brand. The collaboration is likely to result in a new mega-organization that will account for about 30 percent of the world’s beer industry.

Rapid growth in the sector has persuaded research analysts at Allied Market Research to publish a report titled “World Beer Market - Opportunities and Forecasts, 2014 - 2020". The study outlines that the sector is ready to register a CAGR of 6 percent by 2020. This clearly indicates that Europe would definitely have a fair share in the profits.

Get a free Sample of Beer Industry at : https://www.alliedmarketresearch.com/beer-market

Happy International Beer Day. Let’s celebrate

Young Henry's brewery is one of the most popular breweries in NSW.Source:News Corp Australia

THOSE taking part in International Beer Day festivities across the globe are encouraged to give each other the gift of beer on this sacred day. So we have put together a list of the top three Aussie Breweries and Beers in celebration.
Top three Aussie BeersPirate Life IIPA This South Australian brew is the perfect balance, and possibly the best IPA out there. Fixation IPA They say it themselves, they are “obsessed with brewing the perfect IPA” and they have done it. This Byron Bay brewery has set a new standard for Australian IPA’s.Modus Operandi Former Tenant Red IPA The Sydney brewery has managed to create the best red beer in Australia, taking out Champion Australian Craft Beer in 2014.


Source :http://www.news.com.au/lifestyle/food/drink/happy-international-beer-day-lets-celebrate/news-story/47330ebe32f8fa622cc53b158f0ec6c4

Happy International Beer Day Australia Picture: John Appleyard

Here are the top three Aussie Breweries, based on recommendations 

Young Henry’s, Newtown, Sydney The brewery that has garnered a cult following due to it’s popular boutique beers, such as the Newtowner, and Rock n’ Roll vibe

Prancing Pony Brewery, Hahndorf, South Australia The brewery is in a small German town on the outskirts of Adelaide, known for its amazing German beer breweries. Prancing Pony used the process of grain brewing with small batches.

Mornington Peninsula, Mornington Peninsula, Victoria
This brewery is built inside an old factory with beers and a wood-fire oven proving popular with locals. This place is more than a brewery, it’s a destination.

Read the Latest Trends in Beer Industry at : https://goo.gl/ZNBWx2