Choose Organic Baby Food for Health & Safety of Baby

Preparing baby food is less expensive, takes less time, and safer. Preference to organic food would be the right decision for health of babies.

Baby food is soft, easily consumable food made for babies. Changing lifestyle has increased demand for packaged baby food over traditional homemade soft cooked food. This food is given to children aged between six months to two years. Increasing awareness for nutrition of babies, growing urbanization, rise in organized retail marketing along with increase in population of working women are factors responsible for increasing demand. The World Health Organization recommends starting food intake in small amounts. The intake gradually increases as the child gets older. As per WHO guidelines, 2 to 3 meals per day is recommended for infants 6 to 8 months of age, 3 to 4 meals per day with 1 or 2 additional snacks for infants aged between 9 to 23 months.

Happy Family Introduces Transparent Pouches:

Happy Family is the first baby food brand which is offering transparent pouches. Its new product, Clearly Crafted, has transparent plastic packaging, recipes listed on packaging along with ingredients list, and logos of verification from USDA-Certified Organic and Non-GMO Project. Happy Family has been developing transparent packages from few years, as transparency is in demand from customers when it comes to food. The company believes that the recipes on the pouch provide clarity on the ingredients, which is a requirement of US regulatory bodies. The new product line, Clearly Crafted, includes 12 varieties of organic fruit and vegetable purees. It is available for babies of age 4 months and older through various online platforms.

Read more about Baby Food Industry at : https://www.alliedmarketresearch.com/baby-food-market

"Parents are looking for openness and honesty from the companies they buy products from, especially for their baby," Happy Family CEO and Founder Shazi Visram said. "We developed Clearly Crafted with this in mind. But more than just the obvious word ‘transparency’ in the packaging is that Clearly Crafted is about transparency in general. That’s the exciting part about it: to provide total and exact clarity to the parent on what they’re getting. Our line has set the bar in the industry for everyone, ideally, to follow.”

Myths Debunked About Baby Food:

• The Myth: Making baby food is time consuming.
• The Reality: Preparing baby food takes little time.

• The Myth: Making baby food is expensive.
• The Reality: The cost for preparing baby food is less

• The Myth: You have to be a good cook to make baby food
• The Reality: You are preparing food for baby, not for food critic. You don’t have to be a good cook

• The Myth: Homemade baby food isn’t very safe.
• The Reality: Homemade baby food is safe as long as you use good hygiene.

Reasons to Choose Organic Baby Food:

Read More at :https://blog.alliedmarketresearch.com/choose-organic-baby-food-for-health-and-safety-of-baby-200

Parent’s Openness Brings Transparency in the Baby Food Market

Dramatic shift in urbanization and changing lifestyle have made the parents highly dependent on baby food market. Increase in disposable income too plays a key role in keeping the prospects of the sector high. 

Global economic downturn in 2008 had affected the FMCG industries, including baby food market. Hit hard by recession, parents were seen preparing food at home. Mothers too returned to breastfeeding owing to the rising cost of the formulae food back then. However, the sector is reviving now owing to the growth in packaging innovation and brand image as balanced, safe and time -saver. Research analysts at Allied Market Research tracking the recent trends and share and size indicate that sector is highly influenced by the formulae sales. Apart from is baby drinks and snacks have been the most sought after products, as a result busy lifestyle of the couples and increase in dispensable income.

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Notables Trends in the Baby Food Market

Parents are increasingly spending on organic food. Sales of organic food particularly in the natural supermarket channel have also increased over 60 % during the past six years. Organic food is still a top claim on drinks for infant. Although not included in the most sought after list, parents are seen shopping for products with either low or no sugar. The number of parents spending on whole wheat as well as low sodium has grown over the past few years. In 2016 prominent brands would continue to make the most of their marketing initiatives to attract consumers to the nutritional value of the food or drinks. 

Customer Demand in Baby Food Market

Popular Introductions in Baby Food Market

The first time customers look for pay offs. First time parents want to connect with the food companies and understand the convenience a brand can provide them. They definitely say no to both confusing as well as hectic process to seek information. The count of first time dads and moms glued to baby sites are also increasing. These websites are called mommy blogs. Parents often use blog sites to obtain nutritional data. Mothers now demand for variety of flavours that can appeal to their picky children. Close to a quarter moms and dads who have been feeding their infants on a combination of homemade as well as food brought from the store expect brands to inform them about toddler food available. This would definitely lure the group of parents inclined to a fresh, new and highly exotic range. 

Read complete study report at: https://www.alliedmarketresearch.com/baby-food-market

Popular Introductions in Baby Food Market

The clearly crafter pouches launched by Happy Family are still making wines. These punches are made of aluminium oxide to act as barriers and ensure transparency. Company has gone a step forward by printing the recipe on the package itself. Commenting on their innovation Shazi Visram, chief executive officer of the brand said "Parents are looking for openness and honesty from the companies they buy products from, especially for their baby." He further added "We developed Clearly Crafted with this in mind. We want to share every aspect of the product story, from the farms where we grow our ingredients to the recipes that we use. Parents can feel confident feeding their children, by knowing and seeing exactly what's inside the pouch."  A reputed brand in the organic segment named Plum Organics has introduced a formula, where they have favoured the use of organic lactose as an exclusive carbohydrate. Last year BEABA based in Hoboken had appointed Lisa Speransky to take over the operations of the company’s North American subsidiary.  

Eyeing the major developments in the sector, Allied Market Research has published a report titled “Baby Food Market - Opportunities and Forecasts, 2014 -2020.” The study exclusively evaluates the growth, market share and size and trends shaping the future of the industry.