The Honest Kitchen has achieved a 30 percent year-over-year revenue growth rate in 14 years in the pet food market.
The Honest Kitchen was ranked in the 2016 Entrepreneur 360™, our annual list of the best entrepreneurial companies in the U.S. Founder and CEO Lucy Postins will make an appearance on a panel at the Entrepreneur 360™ Conference.
The original interview by Matt McCue appears in the November 2016 issue of Entrepreneur. Subscribe now.
Company: The Honest Kitchen makes dog and cat food with high-quality, human-food ingredients (like coconut, spinach, and quinoa).
Impact: In 14 years, the company has grown to 49 employees, and it’s on track to double its revenue inside of two years, from $20 million in 2014 to a projected $40 million in 2016.
How did you decide there was a market for high-quality pet food?
My dog was suffering from chronic ear infections, and I was spending a fortune at the vet on steroids and antibiotics that never brought a true cure. So I researched and started making my own food for him. It cured his earaches—and made a huge mess in my kitchen. That led to the idea of dehydrated food, to still feed him healthy foods without the mess. I had a background in the conventional pet food industry, and I was aware of some of the unsavory things that go into good old-fashioned pet food, so I began to think about how to make my product different. Human-grade pet food was the most obvious way.
To clarify, “human grade” means food fit for human consumption and produced in a facility that makes human food?
Correct. The Honest Kitchen is the only nationally recognized kitchen allowed by the FDA to say “human grade” on the product label. We literally taste every single ingredient we use.
How’s revenue growth?
We’re growing, on average, 35 percent to 45 percent a year. Last year our revenue was $30 million, and this year our goal is $40 million.
Read More at: https://www.entrepreneur.com/article/284681
According to Pet Food Institute (PFI), sales of cat and dog food rose to $19 billion in 2012. Pet owners are willing to spend more on products that promote the health and happiness of their pets. This trend makes pet food an attractive investment opportunity.
Know more in Pet Food Industry at: https://goo.gl/ceujmQ
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